Blogging has been around for over a decade, but it remains one of the best examples of inbound marketing in 2017. Why?
- It can improve your website’s search engine ranking
- It doesn’t have to cost a lot of money.
- It attracts the attention of qualified prospects.
Title agents with lots of connections with realtors will naturally boost their bottom line. Sound good? Here’s why you should be blogging to attract realtors.
Why All Title Agents Should be Blogging to Attract Realtors
- Blogging Boosts Lead Generation
Studies have shown that regular blog postings can increase lead generation by up to 67 percent.
- Inbound Marketing is More Cost-Effective
You could spend an exorbitant amount of money on PPC ads and traditional print media, but the reality is that the realtors you’re trying to connect with are online. Inbound marketing saves companies an average of 60 percent over other methods, which makes blogging to attract realtors a no-brainer.
- Positions You as an Industry Expert
Realtors want to know that they’re working with a knowledgeable title agent. Sharing topics of interest via blog posts will help make it clear that you’re an expert in your field.
- Improves Your SEO
Search engine optimization (SEO) is a vital piece of driving traffic to your website. Blogs ensure that your site is indexed more frequently by Google. As a result, your SEO efforts will improve your overall search engine ranking.
- Provides Legitimacy
Realtors care about the reputation and legitimacy of the title agents they work with. They want title agents to make them look better for their customers – to be a value-adder. Studies have indicated that having a well-designed website and a well-written blog makes businesses look more legitimate.
- Clarifies Your Voice
Whether you’re writing for an entire company or just yourself, it’s vital to have a consistent voice as part of your branding efforts. A blog makes it easy to clarify your voice and overall message so realtors know exactly what they’re getting. We often compare websites to salespeople here at The Rebel Unicorn. A blog is a great way to give your website a voice that’s different from other title agencies.
- Learn More about Your Audience
Blog analytics offer a wealth of information about realtors and other visitors. This will help you refine your marketing to make it more effective and affordable.
- Focuses Your Attention on Your Business
Everyone loses focus occasionally, but blogging will help you reconnect with your business. Posting about timely topics is also a win-win because you can constantly update your knowledge and provide useful information to realtors.
- Opens Up a New Conversation Avenue
Encourage your readers to leave comments. Always take the time to respond, and offer another contact method if they have additional questions or comments.
- Makes Social Sharing Easy
Another fantastic reason to blog is that each post can easily be shared by readers via social media. In other words, if a realtor is impressed with your posts, they might end up connecting you with several more realtors through sharing something you’ve written.
Get More Leads. Period.
The Rebel Unicorn is the only digital agency dedicated to the Title Insurance Industry. We specialize in turning successful small and medium-sized title agencies into leaders in the digital world. Our web design, brand building, and lead generation strategies worked so well for one client, they were recently bought out by a Fortune 500 firm. We can help you start blogging to attract realtors, get started with email and event marketing, and even redesign your website to bring it into the digital age. Visit our homepage or contact us today for more information.