The first email was sent in 1965. Yes, that’s before the internet, and no, we’re not putting the carriage before the horse. The system, called MAILBOX, was developed at MIT, and could only send messages within the same massive computer. It was in 1972 that computer programmer Ray Tomlinson, predicting an age where different computers would need to communicate with one another, developed what we now recognize as email, using the symbol @ to identify the target computer. After 44 years, we’re still using email. Despite the rise of social media, good old-fashioned email remains the primary means of communication for business. Today we’ll look at two forms of marketing that use email: traditional email marketing and event marketing.
