Five UX Creative Design Trends to Keep Your Brand Relevant Any good website designer knows that user experience is the most critical part of the project. In order for your brand to create meaningful connections with your target audience, you need to be sure your website is not only appealing, but intuitive. Success shouldn’t be measured by how much traffic your site gets but by how much time users are spending on your site. Design trends for user experience, abbreviated as UX, tend to shift and evolve frequently, which means it can be difficult to stay on the cutting edge of web design. However, there are a few UX creative design guidelines that can make any web design project flourish, ensuring that your brand has access to as many opportunities as possible. Mobile Optimization Smartphones and tablets are a pervasive part of our culture now. This means that optimizing your website for mobile devices is no longer a trend: It’s a necessity. The majority of consumers treat their smartphones as their primary device, so responsive design is critical.